REWIRED: From Stigma to Self-Discovery

Rewired is a bold awareness campaign that reframes psilocybin therapy as a science-backed alternative for treating PTSD and trauma. Through a mix of physical billboards, targeted digital ads, and a user-focused microsite, the campaign challenges stigma with data, storytelling, and design, anchored by the call to action: “Pills Weren’t the Answer. So What Now?” Rewired blends neuroscience and empathy to inspire a new path toward healing.