OXO - Night Light

OXO – Night Light is a branding campaign that transforms a self-driving ride service into a familiar, glowing presence on city streets after dark. Designed to feel more like a trusted neighbor than a tech product, the campaign blends ambient street interventions, dusk-activated murals, and playful social ads to build comfort, visibility, and just the right amount of hype. From glowing lamppost wraps that wink at you, to a scroll-stopping tagline, “The party on the way to the part,y” OXO repositions autonomous rides as both safe and celebratory. The result? A ride you actually look forward to.