Mission Workshop

Born in San Francisco’s Mission District, Mission Workshop was built on movement—urban grit, back-alley rides, and gear that lasts. For this brand revival, I reimagined their identity to match that momentum. The result? A sharpened MW monogram, expressive glitch patterns, and a color system that bridges city asphalt and alpine trail. From beat-up shipping boxes to coffee cups, every brand touchpoint reflects the soul of the ride. This project included logo redesign, color and type systems, packaging applications, and a full Brand Soul Guide—bringing the creative energy of their origin into a bold, mobile future.